Alicia will talk about her career in social media marketing how, after having studied literature and linguistics at the Free University of Brussels (VUB),she realised that her creativity and love for a good story was a good match for the online marketing world. She gathered knowledge and experience on the job and has cultivated a real passion for creating communities for brands online.

Today Alicia specialises in the creation of social media content. Having worked for clients such as The Coca-Cola Company BENELUX and KitchenAid EMEA, she decided to take the plunge, leaving agency life behind her to move to the client’s side at the Estée Lauder Companies BENELUX. She also works in influencer marketing and virtual selling, the latter of which has become a high priority in today’s limited world due to COVID. Outside of the marketing world, Alicia has created her own food blog.

This talk is open to sixth form students and staff from local schools. Please use your school email address when signing up.